NAME
VNTANA Website Redesign
ROLES
UX Design
UI Design
Visual Direction
DATE
December 2019
OVERVIEW
The goal of the project was to refresh the VNTANA website to be up-to-date and reflect the company's vision. VNTANA's platform allows customers to upload existing 3D designs and instantly create immersive 3D e-commerce experiences.
TOOLS USED
Adobe Xd. Trello. Canva. Adobe Photoshop. Adobe Illustrator. Milanote.
THE PROBLEM
Their previous website design wasn’t accurately showcasing VNTANA’s capabilities. VNTANA is revolutionizing the world of 3D Ecommerce, and that was not apparent from their website.
They needed a website that could showcase their capabilities and use in the ecommerce market in real time.
INITIAL WIREFRAMES
THE SOLUTION
Combining the latest trends in 3D related tech and digital marketing trends to showcase VNTANA's 3D Model Unreal Plugin was the solution.
VNTANA's 3D Model Unreal plugin allows customers to instantly import optimized 3D models from the Platform and automate the 3D workflows so customers can focus on creating the immersive experience. We make publishing 3D products on the web as easy as Vimeo and YouTube for video.
MY ROLE
My role was to lead the visual design of the website on the agency side. I worked closely with the CEO and Creative Director at VNTANA to achieve the desired web experience.
My experience as a 3D game artist gave me specialized insight into the value of their product to it’s users. It helped me discern what type of content & graphics the user would find helpful and would want to see when buying a product in this space.
IMPACT
Since the redesigned website's launch in 2019, they've received millions in funding. Backers of the startup include Mark Cuban, former Oculus CEO Brendan Iribe, Flexport and Anorak Ventures, among others.